After a 10x increase in customers, Bibliocloud has outgrown its start-up roots to become a mature and sophisticated enterprise software product now called Consonance.
The last three years have seen General Products Ltd enjoy successive double digit growth, a 10x increase in customers, and a handful of major industry awards wins. In celebration of our achievements, we are proud to announce a new identity to better reflect our position as the leading hands-on expert in publishing process, software and data management.
“Our tight-knit team of publishing and technology experts has worked quietly and steadily since 2011 to cement our position as the go-to provider of modern, affordable software for small- to medium-sized publishers. We are delighted to unveil a new identity which provides assurance to current and future customers that we are the right choice of partner if they want to dramatically improve their data quality and operations capability to grow their business.”
Speaking on the reasons for the rename, Barnes explains: “It’s a question of differentiation. The word ‘biblio’ doesn’t differentiate us from other products and implies we are limited to bibliographic data management, when in fact our system spans the full range of publishing operations from acquisition and workflow to royalties and beyond. Additionally, ‘cloud’ software is no longer the point of strategic difference it was when we started in 2011: most modern software can be accessed over the internet. Moving away from both ‘biblio’ and ‘cloud’ is an opportunity to align our brand identity with the points of difference we’ve worked hard to make our own: expertise, modernity and customer success.”
The new name for Bibliocloud is “Consonance”, which means harmony and agreement – a nod to the software’s ability to harmonise publishing teams and smooth the publishing process. The new identity is also accompanied by a new logo, style guide, social media handles, a new website, re-written documentation, and a simplified user interface in the app.
The Consonance team will be on the road speaking at two upcoming publishing tech events:
We will be competing at Deloitte’s The Pitch on 14th September, having been shortlisted in this year’s competition. We will be interviewed at VentureFest Oxford on 12th September, and we’ll be at the IPG conference on 18th September.
And we’re showcasing various parts of our redesign process here on our new website, including the clients’ books that inspired the new colour palette, telling our brand story through design, showcasing our beautiful publishing software and providing behind the scenes technical insights.
At this pivotal coming-of-age point for us, we say thank you to our brilliant clients who inspire us, and who have been a joy to work with over the last few years. It’s all for you and your imaginative, important, transformative books, which the world so badly needs at present. We’re grateful and proud to be a part of your story, and look forward to the chapters to come.
This post is part of our branding series:
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